The Israel on Campus Yearbook 2005, to be released Sept. 8 by the Israel on Campus Coalition, posits that for Israel to compete in the campus milieu — which is saturated with interesting and engaging opportunities for students — its message must be tailored to reach the modern, "millennial" student.
"Other generations have spoken in large groups, in protest rallies," says Wayne Firestone, executive director of the ICC, an umbrella organization of some 30 pro-Israel groups. "This generation has a voice via blogs, a voice via Web sites. They are their own editors, filmmakers, opinion makers."
"Where people used to have diaries to record their secrets," he adds, "this generation sends e-mails to the university president and writes about relationships and spring-break travel on personal blogs."
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